4/0 = 4over0 = Full Colour printing on the FRONT and nothing on the back
4/1 = 4over1 = Full Colour printing on the FRONT and 1 colour (normally BLACK INK) on the back
4/4 = 4over4 = Full Colour printing on BOTH SIDES
Simply put, colour sells because colour works. In today’s frantic world where everyone is competing for your attention, never UNDERESTIMATE first-glance value. You’re only given one chance to make a first impression. Thats why you should choose Printer Gateway. We recognize the power of colour. So when you’re ready to print your next postcard, brochure or direct mail piece, don’t settle for 4over1 or 4over2. Maximize your investment of time and money by maximizing what works — maximizing colour.
Full colour helps your business (ie. residential painting or snow removal business) sell more effectively or communicate more efficiently. Remember that when you place your 23 or 37 cent stamp on your card and it eventually makes its way to your customer’s office or coffee table, you have a split second to catch his/her eye and make an impression. Are you willing to place the effectiveness of your campaign in the 50% chance that your customer will pick up an easily overlooked black and white postcard, while knowing that the same message in colour would command attention.
Remember, people are 55% more likely to pick up a full-colour mail piece first, and in this competitive world, that can make all the difference.
|“When you come right down to it, the greatest value of colour is that it ain’t black.”
– Jan V White – noted color expert. Author of Colour for Impact
Color for Impact, Jan V. White 1996; The Persuasive Properties of Color, Robert E. Green, Marketing Communications; USA Today, Wharton Business School, Case & Company, Management Consultants; Bureau of Advertising, Color in Newspaper Advertising; Whats Working in Direct Marketing