A direct-mail piece is able to grab attention in one of two ways: either it promotes a product or service that is so vital to the particular individual or organization that it grabs a reader like a reflex, or its design is such that the recipient is compelled to look at it more closely, upon which interest can be developed. Even in the first case, the design has to be good enough to convey immediately to the reader what is being represented. Readers will not plow through a printed piece to find out what it is selling unless the design is intriguing enough to draw them into it.
Crest Impressions understands this. From one colour to full colour, we will help you design your direct mail piece. This does not mean you have to spend a fortune. Do you want a more effective direct mail piece? Let us know by using our online form. We will then come to you and discuss your options.
It takes only 4.8 seconds for someone to pass by a 10-foot trade show booth, so your display must communicate a benefit and invite people to visit.
To do that, your display must use eye-catching and informative graphics that answer the two questions attendees ask most often: “What does your company do? What are you showing here.”
Source: Brilliant Image, Seven Penn Plaza, New York, NY 10001.
These customer satisfaction laws will keep you ahead of your competition, say Ken Makovsky of Makovsky and Co.:
Source: The Public Relations Strategist, cited in Executive Report on Customer Satisfaction, 215 Park Ave. S., Ste. 1301, New York, NY, 10003.