In this day & age where technology is booming, it is easy to assume that print marketing is outdated and is not as useful as it once was.
With the advent of social media, the newspapers & magazine publications have dropped while printing has still maintained if not is more important now than ever.
A study in 2016 suggests 60% of the general public trust print marketing materials than internet marketing. They enable the public to make an immediate decision.
For all these reasons, print marketing materials are essential for every business looking to grow
The Best Print Marketing Materials:
When attention has to be given towards a specific product within a small area, posters are an effective way of marketing.
While online marketing usually targets a certain demographic or niche, posters can reach a wide audience, giving you more exposure and potentially creating a larger impact.
Designing posters catered to the target customers & exhibiting business values in those posters are great ways to get your product out there.
Business cards are a professional and a perfect way to give out your business contact information. Business cards are underrated in terms of bringing in business.
It’s a better way of respecting your staff by providing them with their own business cards. When meeting a client, the quickest and safest way to provide your contact information is through a business card.
Besides, if you’re ever asked to provide a business card, you don’t want to be caught without one. You can make your business cards twice as functional by doubling them up as appointment cards, too.
Brochures are a good way to present information about your company in a presentable & understandable manner to the customers.
Brochures can let people get a clear idea of what you offer because you can control how much information to put on as well as having full control of its design aspect.
From all the brochure designs that I’ve seen, I think this Vancouver dentist has the best one about her family dental clinic. I can’t disclose their design on this website, but if you have a chance, drop by her office and check it out!
Direct Mail is a great way to keep reminding people to know that your product exists and that they can still get it.
Most of the direct mail doesn’t even get thrown, instead will be kept around for future reference. In fact, most of them will end up getting stuck to the fridge which then serves as a constant reminder for people.
This means even if there no immediate returns, customers will still remember it and be likely to come back to you later.
Integrate Print and Online Marketing
Print marketing can be more credible and engaging than online advertising, and it’s important for businesses not to neglect it.
For the most successful marketing campaign possible, it’s best to use a mixture of online advertising and print marketing materials.
This will give you a wider reach and you’ll be more likely to engage your target market.
Instead of simply using each method separately, integrate the two for the best possible results. This way, you make the most of both channels.
In addition to that, all print marketing materials you produce should include information about where people can find you online, such as your website URL, your social media handles, and an email address.
This will invite potential customers to engage with you further, and potentially create leads.
If you’re looking for print marketing materials for your business, we can help you.